Retro Reverie Vintage Boutique is a treasure trove of carefully curated vintage finds, offering a unique shopping experience for those who appreciate the charm and nostalgia of bygone eras. The boutique is a celebration of timeless fashion, accessories, and decor, blending the classic with the contemporary. While being a source of vintage items and nostalgia, they have stepped into the modern trend of retro throwbacks with their carefully crafted line of “That’s so” merchandise.

Stepping into this design I knew I wanted to bring out that nostalgic vibe while keeping the logo current and long lasting. I didn’t want something that could fade into the past as the years went on. Choosing a lowercase, rounded font was my way of achieving this. After sketching multiple variations of the star flower icon, I landed on the one you see here after some further warping and teaks inside of Adobe Illustrator. My idea for the “That’s So” series was to pull design inspiration from some of the most iconic decade. Pictured are the designs for the 90’s tees and 70’s tees.