Paws of Hope Adoption Center is a compassionate haven for homeless pets, dedicated to rescuing, nurturing, and finding loving forever homes for animals in need. With a focus on animal welfare, this center provides a safe and caring environment for pets as they await adoption.

The words “nurturing”, “loving”, and “care” were my main driving force in creating these logo marks. I loved the idea of a bouquet of flowers to represent this and worked out some sketches to incorporate the paw print. For the typography, I went playful using a modified typeface as well as professional with a serif font to drive the organization side of the company. We want to make sure the branding sends the right message, and that message is Paws of Hope is an organization committed to animal welfare and doing everything possible to ensure a safe and nurturing home is found for every rescue.