Earthly is an eco-friendly clothing brand that plays on the idea of humans being "guests" to the planet earth. Earthly is not just a clothing brand, though. It is a conscious movement that redefines the relationship between humans and the Earth. Earthly’s vision is to create a brand that invites people to see the planet as more than their home, emphasizing that we are guests here and have a responsibility to protect and cherish its beauty. Earthly is more than a fashion choice. It is a commitment to sustainable living and a celebration of the inherent connection between humanity and nature.

I absolutely loved doing this design and playing with the illustration and typography to further the intertwined idea I was going for. Designing material for a clothing brand, real or conceptual, is more than just what looks good. I had to think about how the design would work with embroidery, limited colors, and different garment colors.