Lorenzzo Customs is a premier automotive customization studio specializing in transforming vehicles into unique works of art. Lorenzzo Customs is passionate in the west coast low rider scene, designing and building custom cars to bring a new perspective to the classics we know and love.

Lorenzzo needed to be bright, punchy, and west coast inspired. Taking inspiration from graffiti styles, we customized a typeface that would fit the theme we were after. Working with deep drop shadows, thin stroke lines, gradients, and blocks of color were all intended to drive this theme into all aspects of the branding. From window stickers to promotional posters, we wanted to guarantee readability while maintaining a strong stylistic direction.