Celestial Aviation is a specialized aviation service that offers luxurious and convenient air travel solutions to individuals, businesses, and organizations. Their primary focus is on providing private jet charters, enabling clients to experience tailored, hassle-free, and exclusive air travel to events, meetings, and more.

Celestial was my take on an aggressive yet classy and trustworthy brand for high level executives. Choosing and manipulating a font that fit this theme was challenging as I had a narrow gap to fill. Something more elegant will lose the aggressive, fast, and dependable aspect while something with more of a skew, bolder, or taller would feel too out of touch with the brand’s core values. Through the icon, I worked with a rotated “A” shape to form a plane’s wing. The harsh cuts mixed with rounded edges plays nicely with the typeface.